Heiser’s Jewelry: A Legacy of Family, Quality, and Community
Heiser’s Jewelry began its journey in 1973 when Marvin and Emma Heiser purchased Perry’s Jewelry, originally located on 2nd Avenue just off Main Street in downtown Aberdeen. As the business grew, the store relocated to Main Street, becoming a familiar presence in the heart of the community.
In 1993, the second generation—Jeff and Lisa Heiser—took over the family business. For 26 years, Heiser’s Jewelry proudly served customers from its location in the mall. In September 2019, we opened the doors to our brand new store at 506 S. Harvard Street, where we continue to provide the personal, hometown service our customers have come to know and trust. Today, the third generation of the Heiser family has joined the team, continuing our tradition of excellence.
As proud members of RJO, a national jewelry buying group, we’re able to offer a wide selection of contemporary and classic pieces at competitive prices. We also participate in regular buying shows and educational seminars to stay at the forefront of industry trends and knowledge.
At Heiser’s Jewelry, we are more than just a store—we are part of your celebrations, milestones, and memories. We take pride in offering exceptional quality, trusted service, and a warm, family-owned experience.
This October 2025, we’re honored to celebrate 52 years of serving the Aberdeen community. To all of our loyal customers: thank you for making us part of your lives. We look forward to many more years of helping you mark life’s most meaningful moments.
Jeff Heiser
Owner
Jeff has worked at Heiser’s for over 45 years, but has been around the family business since the beginning, and his favorite thing about the jewelry business is being a part of customers’ special life occasions. His most cherished success story while in the business was having the opportunity to assist three generations of families in choosing their engagement rings.
Heiser’s Fun Facts:
Jeff’s dad (Marvin, who owned the store before Jeff) claims he chose his own daughter-in-law, because he hired Lisa Heiser while she was a student at NSU, following which she dated and married Jeff.
Jeff started doing repairs at the age of 14, even before he worked on the show floor assisting customers. He attended jewelry repair school at age 15.
Before Jeff worked in the store he worked out of the store by cleaning the outside windows on the South 2nd St frontage, he wasn’t able to reach the top of the glass at that point.
Lucas Heiser
Jewelry Repairman
Lucas has worked at Heiser’s for 10 years, but has been around the family business since he was little sitting next to Jeff in the repair room. Lucas has added to jewelry repairs with our new laser welder that allows us to do repairs easier and more efficient. “My friends are all at the age of getting engaged. It’s an honor to help them find the perfect ring.”
Heiser’s Fun Fact:
Lucas spends most of his time outside of work with his wife, Mikayla, and their two black labs, Duke and Ki. In the fall he enjoys being at a duck pond or in his tree stand.
Tyler Heiser
Clock Repairman
Tyler has worked at Heiser’s for 15 years, but the jewelry business is in his blood. Working on and repairing a 125-year-old clock that hadn’t run in years proves he’s no stranger to the industry. Tyler shares Jeff’s love for helping customers at the most memorable stages of their lives. “A lot of my friends have gotten married and it has been my pleasure to assist them along their journey.”
Heiser’s Fun Fact:
Tyler wears dress clothes at the store, but camouflage and hunting clothes make up the majority of his wardrobe outside of work.
Engagement
Our vast selection of exquisite rings provides that “wow” factor you wait for, hope for, and come to expect when popping the question. Each customer, and each bride is unique; so stop by and tell us your story today. We promise we won’t just help you find a ring, we’ll help you find her ring.
Fashion
From pendants and earrings, to rings and bracelets, we’ve got the bling for any occasion. Go out in style with our beautiful collection of modern, fashion-forward pieces that go with every outfit, every event, and every style. Just don’t be surprised when you’re asked, “Where did you get that?”
Custom Design
With our Forever Custom ring builder you can design your perfect ring. Choose from diamonds or gemstones as well as platinum, white gold, yellow gold and rose gold. You can view your design from several angels to be sure it’s exactly as you had in mind. If you can dream it, we can build it.
“Sized our rings, got a good deal on new ring, I like this place!”
“We had our antique clock repaired at Heisers! What a fantastic job and knowledge they shared! Will continue our business with them for sure!!”
“The service provided at Heiser’s Jewelry couldn’t have been more outstanding. They took the time to make sure everything was perfect before making a purchase. I highly suggest Heiser’s whenever looking for a new piece of jewelry.”
“New store, great inventory, helpful people.”
“Thanks again for another great piece of jewelry and for all of your help. You guys are the best!”
“Jeff, thank you once again for helping my husband create another BEAUTIFUL ring for me!”
“Their jewelry is beautiful and I love their watch selection. Best jewelry store in town love it!”
“I have been using Heiser’s Jewelry for many years. Jeff and Lisa are so kind and helpful. They have a great selection of jewelry. Thanks to Tyler for fixing a very old sentimental beer clock for my husband, that we never thought was repairable! It meant a lot and was a great surprise.”
“Great service. Tyler was very helpful throughout the process. Would definitely go back.”
“Lucas is amazing. Beautiful and unique selection. Fair pricing and free lifetime warranty and cleaning plus inspection as often as you want.”
“Very FRIENDLY and knowledgeable family owned jewelry store! They sized my wedding ring and fixed my time-losing watch! They have my business going forward!”
“The Heiser family is amazing!
I had a couple pieces of jewelry custom made. They were so helpful and were very patient with me procrastinating on what I wanted. 😇 I admire that this is a family business. I really feel they truly appreciated my business. They always greeted me with much kindness and big smiles. I LOVE my new jewelry. It is perfect!!”
“Great people that are good at their job”
“I went to Heiser’s Jewelry for a gift for my daughter’s confirmation. The staff was courteous, knowledgeable and respectful of my modest price range. They even took the time to evaluate an issue with my wedding ring (not purchased there) and performed a small repair right there on the spot. Quality service for sure. I will definitely be back.”
“A great selection of beautiful rings and jewelry. the new store is awesome, and the staff is great to deal with. Wife’s new ring is amazing.”
“Thanks Heiser family for the great customer service.”
“Awesome service! Helped me get a custom ring made, that is absolutely beautiful! Thank you guys!”
“Awesome customer service.”
“100% recommend the amazing family of Heiser’s Jewelry!! They are always so friendly and willing to help in anyway they can!
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““The service is second to none. The Heisers are a wonderful family to do business with.”