Heiser’s Jewelry

Heiser’s Jewelry began in 1972 when Marvin & Emma Heiser purchased Perry’s Jewelry store. The store was located on 2nd Ave, off of Main Street in downtown Aberdeen. They later moved the store to Main Street. Jeff & Lisa Heiser purchased the store in 1992 and were located in the mall for 27 years. We moved into our brand new store in September 2019, located at 506 S Harvard St. The third generation of our family also works at the store.

Heiser’s Jewelry belongs to a national buying group, RJO, which allows us to offer contemporary jewelry at an affordable price. We also regularly attend buying shows where valuable educational seminars are held.

Heiser’s Jewelry is a family-owned, hometown store that prides itself in quality jewelry and service. In October, 2024 we will celebrate our 52nd anniversary of helping make memories for our customers! We would like to thank all of our loyal customers that we have been honored to serve over the years.

You’ll be blown away by our dazzling variety of bridal rings. Let us help you find the perfect way to ask that special question.

Jeff Heiser

Jeff has worked at Heiser’s for 45 years, but has been around the family business since the beginning, and his favorite thing about the jewelry business is being a part of customers’ special life occasions. His most cherished success story while in the business was having the opportunity to assist three generations of families in choosing their engagement rings.

Heiser’s Fun Facts:

Jeff’s dad (Marvin, who owned the store before Jeff) claims he chose his own daughter-in-law, because he hired Lisa Heiser while she was a student at NSU, following which she dated and married Jeff.

Jeff started doing repairs at the age of 14, even before he worked on the show floor assisting customers. He attended jewelry repair school at age 15.

Before Jeff worked in the store he worked out of the store by cleaning the outside windows on the South 2nd St frontage, he wasn’t able to reach the top of the glass at that point.

Lucas Heiser
Jewelry Repairman

Lucas has worked at Heiser’s for 10 years, but has been around the family business since he was little sitting next to Jeff in the repair room. Lucas has added to jewelry repairs with our new laser welder that allows us to do repairs easier and more efficient. “My friends are all at the age of getting engaged. It’s an honor to help them find the perfect ring.”

Heiser’s Fun Fact:

Lucas spends most of his time outside of work with his wife, Mikayla, and their two black labs, Duke and Ki. In the fall he enjoys being at a duck pond or in his tree stand.

Tyler Heiser
Clock Repairman

Tyler has worked at Heiser’s for 13 years, but the jewelry business is in his blood. Working on and repairing a 125-year-old clock that hadn’t run in years proves he’s no stranger to the industry. Tyler shares Jeff’s love for helping customers at the most memorable stages of their lives. “A lot of my friends have gotten married and it has been my pleasure to assist them along their journey.”

Heiser’s Fun Fact:

Tyler wears dress clothes at the store, but camouflage and hunting clothes make up the majority of his wardrobe outside of work.


Our vast selection of exquisite rings provides that “wow” factor you wait for, hope for, and come to expect when popping the question. Each customer, and each bride is unique; so stop by and tell us your story today. We promise we won’t just help you find a ring, we’ll help you find her ring.


From pendants and earrings, to rings and bracelets, we’ve got the bling for any occasion. Go out in style with our beautiful collection of modern, fashion-forward pieces that go with every outfit, every event, and every style. Just don’t be surprised when you’re asked, “Where did you get that?”


Whether you’re thinking simple, intricate, or something in between, our wide assortment of wedding bands will make checking it off the wedding to-do list less of a chore and more of an experience. From white and yellow gold, to titanium, and more, we’ve got the band you’ve been looking for.

Custom Design

With our Forever Custom ring builder you can design your perfect ring. Choose from diamonds or gemstones as well as platinum, white gold, yellow gold and rose gold. You can view your design from several angels to be sure it’s exactly as you had in mind. If you can dream it, we can build it.

“Awesome service! Helped me get a custom ring made, that is absolutely beautiful! Thank you guys!”

Howard Lopes

“100% recommend the amazing family of Heiser’s Jewelry!! They are always so friendly and willing to help in anyway they can!💍💖

Jennifer Cornelius

“Great service. Tyler was very helpful throughout the process. Would definitely go back.”

Jory Kunzman

“The Heiser family is amazing!
I had a couple pieces of jewelry custom made. They were so helpful and were very patient with me procrastinating on what I wanted. 😇 I admire that this is a family business. I really feel they truly appreciated my business. They always greeted me with much kindness and big smiles. I LOVE my new jewelry. It is perfect!!”

Kathy Fischbach

“Their jewelry is beautiful and I love their watch selection. Best jewelry store in town love it!”

Noe Garcia

“I went to Heiser’s Jewelry for a gift for my daughter’s confirmation. The staff was courteous, knowledgeable and respectful of my modest price range. They even took the time to evaluate an issue with my wedding ring (not purchased there) and performed a small repair right there on the spot. Quality service for sure. I will definitely be back.”

Laura Durfee Ptacek

“The service provided at Heiser’s Jewelry couldn’t have been more outstanding. They took the time to make sure everything was perfect before making a purchase. I highly suggest Heiser’s whenever looking for a new piece of jewelry.”

Kyle Walz

“Sized our rings, got a good deal on new ring, I like this place!”

Walter Bauer

“Thanks again for another great piece of jewelry and for all of your help. You guys are the best!”


“The service is second to none. The Heisers are a wonderful family to do business with.”

Brandon Smid

“Awesome customer service.”

Grace Norton

“Lucas is amazing. Beautiful and unique selection. Fair pricing and free lifetime warranty and cleaning plus inspection as often as you want.”

Mikieala Thompson

“New store, great inventory, helpful people.”

Ron Breedlove

“Very FRIENDLY and knowledgeable family owned jewelry store! They sized my wedding ring and fixed my time-losing watch! They have my business going forward!”

Kim Weaver

“We had our antique clock repaired at Heisers! What a fantastic job and knowledge they shared! Will continue our business with them for sure!!”

Donna Hruska-Crawford

“A great selection of beautiful rings and jewelry. the new store is awesome, and the staff is great to deal with. Wife’s new ring is amazing.”

Carl Weismantel

“Great people that are good at their job”

James Cowan

“I have been using Heiser’s Jewelry for many years. Jeff and Lisa are so kind and helpful. They have a great selection of jewelry. Thanks to Tyler for fixing a very old sentimental beer clock for my husband, that we never thought was repairable! It meant a lot and was a great surprise.”

Nita Schumacher

“Jeff, thank you once again for helping my husband create another BEAUTIFUL ring for me!”

Wendy Ramaker Visto

“Thanks Heiser family for the great customer service.”

Gloria Dahme